Following the completion of the transaction between Whirlpool Corporation and Arçelik A.Ş, for the establishment of a new entity at European level (named Beko Europe), Whirlpool UK Appliances Limited has now changed its corporate entity name. For more information on this new legal name of the Data Controller, please check our updated Privacy notice
We are delighted that you have shown interest in our company and products. Whirlpool Group (as defined below) takes your data protection rights very seriously and we are committed to improving your customer experience in compliance with all applicable data protection laws and regulations. Please find below our Privacy Notice, which explains the way we process your personal data.
In light of the above, Whirlpool UK Appliances Limited, a company incorporated under the laws of England and Wales, part of the Whirlpool Group (“Whirlpool Group”), having its registered office in Morley Way, Peterborough, Cambridgeshire, PE2 9JB (“Whirlpool”, “us” or “we”), in its capacity as data controller, intends to provide individuals, including but not limited to the users (“Users”, “you” or “your”) of this website (“Website”), with information concerning the methods used for collecting and processing personal data, in accordance, with the European General Data Protection Regulation no. 679/2016 (“Regulation”) and any other applicable local laws and regulations.
INFORMATION WE COLLECT
We collect
(1) personal data that you have voluntarily shared with us
(2) data concerning your activity on the Website and
(3) information provided or collected through other sources.
We do not collect special categories of personal data relating to you (e.g., health or judicial data).
For further information click here.
HOW DO WE USE YOUR DATA
We use your personal data to provide you with the services requested, including but not limited to, allowing you to surf through the Website, respond to requests and to interact with our services.
Only with your consent, we may also process your personal data to send you customized marketing communications including offers and discounts from us and from our trusted partners.
For further information click here.
ON WHAT GROUNDS DO WE USE YOUR DATA
We use your data to allow you to use the Website and the relevant services.
Your personal data is also collected to comply with legal obligations or to protect the legitimate interests of Whirlpool.
Without certain data we may be unable to offer you the services or grant you access to the Website, as the case may be.
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FOR HOW LONG WE RETAIN YOUR DATA
We use your personal data for the period strictly necessary to achieve the intended purposes.
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WHAT DO WE DO TO PROTECT YOUR DATA
The security of your data is a priority for us. For this purpose, we have implemented adequate administrative, technical and physical measures designed to safeguard your personal data against loss, theft and unauthorized use, disclosure of modification.
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WITH WHOM DO WE SHARE YOUR DATA
We may share your data with (1) service providers, (2) our affiliated companies, and (3) public authorities, when allowed by applicable laws.
Upon your consent, we may also share your personal data with our trusted partners for their marketing purposes.
For further information click here.
TRANSFERS OF YOUR DATA OUTSIDE EEA
Your data may be transferred to subjects located outside European Economic Area (EEA). In any case, we always make sure that appropriate and suitable safeguards compliant with the Regulation are implemented.
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YOUR RIGHTS
You have among others the right to access, integrate, update, amend and delete your personal data.
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CONTACT US
You can contact us by sending us an email at data_protection_emea@whirlpool.com. We may modify or update this Privacy Notice also in order to comply with applicable laws.
1. TYPE OF PERSONAL DATA PROCESSED
Whirlpool will process the following categories of data:You can contact us using our contact us form. We may modify or update this Privacy Notice also in order to comply with applicable laws.
2. PURPOSES OF THE PROCESSING
Where applicable, we will process your personal data we have collected or been provided with for the following purposes:
3. LEGAL BASIS FOR THE PROCESSING
We may also use, in compliance with the applicable data protection laws, your electronic contact details (email, phone number) we collected in the context of a sale of a product or service, in order to send you customized marketing communications related to similar products or services. In such a case, you may object to such use of your electronic contact details by clicking the “unsubscribe” link at the bottom of the email / SMS at each time the customized marketing communication is sent; or in accordance with Section 9 of this Privacy Notice below.
4. DATA RETENION
Whirlpool will process the personal data for as long as it is necessary to achieve the intended purposes pursuant to Section 2 above. In any case, the following retention periods shall apply:
Please consider that data retention periods may vary, depending on the applicable local laws.
5. DATA PROCESSING PROCEDURES
Your personal data is processed with the support of Information Technology and/or paper means and it is protected by appropriate security devices suitable to ensure the secrecy and safety of the personal data. In particular, Whirlpool adopts the appropriate administrative, technical, personal and physical measures designed to safeguard the personal data held against any loss, theft as well as unauthorised use, disclosure or change in the personal data.
6. COMMUNICATION OF DATA
We will share your personal data with our trusted partners, such as our extended warranty providers, that intend to use it for direct marketing purposes only when we have specifically informed you and you have given us specific consent to do this.
We may share your personal data with:
In the above cases, these companies must abide by our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose. Should an extra-EEA transfer occur, we will implement suitable safeguards in accordance with the Regulation. See in particular Section 7 below.
7. E.U.-U.S PRIVACY SHIELD ANS SWISS-U.S. PRIVACY SHIELD
Whirlpool Corporation participates in and has certified its compliance with the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. Whirlpool Corporation is committed to subjecting all personal data received from EU member countries and Switzerland, in reliance on the Privacy Shield Frameworks, to the Frameworks’ applicable Principles. To learn more about the Privacy Shield Frameworks, visit the U.S. Department of Commerce’s Privacy Shield List.
Whirlpool Corporation is responsible for the processing of personal data it receives, under the Privacy Shield Frameworks, and subsequently transfers to a third party acting as an agent on its behalf. Whirlpool Corporation complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions. With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, Whirlpool is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.
In certain situations, the Whirlpool Group may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
If you have an unresolved privacy or data use concern related to the Privacy Shield Framework that you believe we have not addressed satisfactorily, you may contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
Under certain conditions, more fully described on the Privacy Shield website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
8. MINORS UNDER THE AGE OF 18
The Website does not address subjects under the age of 18, nor is Whirlpool knowingly collecting personal data from people under the age of 18.
9. RIGHTS OF DATA SUBJECTS
You, at any time and at no charge, can have and/or exercise the following rights:
If you wish to exercise the rights mentioned above, or raise any questions about the personal data we hold about you, please send us an email at data_protection_emea@whirlpool.com or write to us at: Whirlpool UK Appliances Limited, Morley Way, Peterborough, Cambridgeshire, PE2 9JB, for the attention of the Data Protection Office.
10. AMENDMENTS AND UPDATES
We keep this Privacy Notice under regular review. We may update this Privacy Notice to reflect changes to our privacy practices. If we make any material change, we will inform you by updating this Privacy Notice prior to its effective date. We encourage you to periodically review our Privacy Notice for the latest information on our privacy practices. This Privacy Notice was last updated in May 2018.